OfferLab vs ClickBank: Which Affiliate Platform Wins in 2025?

Introduction

For years, ClickBank has been one of the go-to platforms for affiliates. It gave beginners a place to find offers, grab links, and start promoting. But if you’ve used it, you know the downsides: delayed payouts, cookie tracking issues, and a marketplace that feels crowded and outdated.

Enter OfferLab — the new kid on the block, launched by Russell Brunson (the mind behind ClickFunnels). OfferLab promises to change how affiliate marketing works forever, offering hard-coded referrals, lifetime commissions, and collaborative funnels.

So which one should you choose in 2025: OfferLab or ClickBank? Let’s break it down.

👉 🟡 Create Your Free OfferLab Account Here

What Is ClickBank?

ClickBank is a digital marketplace where affiliates can promote offers from various niches like health, finance, and online business.

Pros:

Huge library of products.
Low barrier to entry (anyone can sign up).
Long history and brand recognition.

Cons:

Cookie-based tracking (referrals can get lost).
Delayed payouts (sometimes weeks).
Competition is high, making it harder for beginners.

Many outdated or low-quality products.

What Is OfferLab?

OfferLab is a collaborative commerce platform where creators, affiliates, and funnel builders work together. Unlike ClickBank’s siloed model, OfferLab lets multiple offers be bundled into one funnel — with automated revenue splitting.

Pros:

Free to join.
Hard-coded referrals (no lost commissions).
100% commissions on launch upsells.
Lifetime recurring income (you get paid on every transaction your referrals make).
Automated payouts, no tech headaches.
Collaborative funnel building.

Cons:

Still early (smaller marketplace than ClickBank).

Requires active promotion (not a passive traffic machine yet).

OfferLab vs ClickBank: Key Differences

Here’s a side-by-side comparison:

Feature

Referral Tracking

Payout Speed

Marketplace Size

Collaboration

Commission Potential

Tech Headaches

OfferLab

Hard-coded (lifetime attribution)

Instant automated splits

Growing (early-stage)

Collaborative funnels, shared growth

100% on upsells + lifetime %

None (auto-payouts)

ClickBank

Cookie-based (can expire or be lost)

Delayed, usually weekly/biweekly

Large, established

Isolated one-product funnels

Standard product-based commissions

Manual affiliate setup & disputes

Why Affiliates Prefer OfferLab

ILifetime Commissions → Unlike ClickBank, where you only get paid once per sale, OfferLab pays you on every future transaction your referral makes.
No Cookie Losses → Once someone creates a free OfferLab account through your link, they’re locked to you forever.
100% Launch Commissions → During OfferLab’s launch, affiliates earn full commissions on the $500 Certification Upsell.
Better Reputation → Because OfferLab is backed by Russell Brunson, affiliates trust the quality of products and training.

Why Creators Prefer OfferLab

Instant Affiliate Army → Instead of begging affiliates, your offer lives in a marketplace where promoters are already searching.
Higher Order Values → Your product can appear as an upsell, bump, or downsell inside other funnels.
Automated Revenue Splits → No more spreadsheet tracking or payout disputes.

Which Platform Should You Choose in 2025?

If you want a safe, established platform with thousands of offers, ClickBank still has a place.
But if you want to build recurring affiliate income and be part of the next big shift in online business, OfferLab is the clear winner.

👉 🟡 Create Your Free OfferLab Account Now

And if you’re a creator, OfferLab gives you a way to scale without extra ad spend by plugging into a collaborative affiliate network.