How to Make Money with OfferLab: Step-by-Step Guide

Introduction

Affiliate marketing is shifting. For years, platforms like ClickBank and JVZoo gave affiliates a way to earn commissions, but they came with limitations: cookie tracking issues, delayed payouts, and one-and-done sales.

OfferLab changes everything. Built by Russell Brunson (the creator of ClickFunnels), it allows affiliates to earn lifetime commissions and creators to grow sales through collaborative funnels.

If you’re wondering how to make money with OfferLab, this guide breaks it down step by step — whether you’re an affiliate, a funnel builder, or a creator.

👉 🟡 Create Your Free OfferLab Account Here

Step 1: Create Your Free OfferLab Account

The first step is simple: sign up for a free account.

Takes less than a minute.
No credit card required.
Your account instantly generates your affiliate link, hard-coded for life.

Unlike traditional platforms, this isn’t cookie-based. Anyone who creates an account through your link is locked to you forever.

✅ That means every future sale, upsell, or upgrade they make pays you a commission.

Step 2: Explore the Marketplace

Inside OfferLab, you’ll find a growing marketplace of offers from coaches, creators, and product owners.

Here you can:

Apply to promote offers as an affiliate.
Discover upsell/bump opportunities to add into funnels.
Invite creators to list their products (which also grows your network).

This step is all about finding offers that align with your audience.

Step 3: Bundle Offers Into a Funnel

This is where OfferLab gets unique.

Instead of promoting a single product, you can bundle multiple offers into one funnel:

Main offer (the front-end).
Order bumps.
Upsells and downsells from other creators.

💡 Example: You promote a $27 ebook. On the order page, your customer sees a $97 course upsell from another creator. Both you and the other creator earn commissions — automatically split.

This means higher average order values (AOV) and more money for everyone involved.

Step 4: Promote Your Funnel

Here’s where affiliates shine. With your funnel live, you can drive traffic to it using:

Email marketing.
Social media posts.
Paid ads.
YouTube reviews.
Blogging & SEO.

Since OfferLab handles the checkout, payouts, and tech, you only focus on traffic + conversions.

👉 Need inspiration? Check out the OfferLab Review article for real-world strategies.

Step 5: Earn Lifetime Commissions

Here’s the game-changer: OfferLab pays lifetime commissions.

Every account you refer is hard-coded to you.
You earn 0.5–4% commissions on every transaction that happens inside the platform.
During launch, affiliates even earn 100% commissions on the $500 Certification Upsell.

In short, you’re not just promoting one product — you’re building a pipeline of recurring income.

Extra Ways to Make Money with OfferLab

Become Certified ($500 Upsell): Unlock higher commissions faster + position yourself as an onboarding leader.
Onboard Offer Creators: The more products creators upload, the more funnels exist for affiliates to promote — meaning more lifetime commissions for you.

Community Influence: Build authority in the 🌎 OfferLab Community to attract partnerships and JV deals.

Why This Works Better Than Traditional Affiliate Marketing

Traditional affiliate marketing = promote once, get paid once.

OfferLab affiliate marketing = promote once, get paid forever.

The difference is hard-coded lifetime referrals and collaborative funnels. Instead of competing, affiliates and creators multiply each other’s results.